We Luv Us – Apothecary

Branding design for We Luv Us Apothecary, a wellness brand rooted in Sausalito, CA, and Jacksonville, OR. Crafted to reflect its holistic essence, the identity blends natural elegance with modern simplicity, extending seamlessly into merchandise that embodies self-care and community.
Dragonfly Surface Pros

A bold and hardworking identity system created for Dragonfly Surface Pros, an exterior property maintenance company focused on visibility, reliability, and strong field presence. The branding combines vintage trade-inspired typography with modern construction aesthetics, using a high-contrast red, black, and cream palette to create an instantly recognizable visual identity.
The system was designed to perform across real-world applications, from uniforms and safety helmets to service vehicles, signage, stationery, and promotional merchandise. Multiple logo variations, badges, and icon-driven marks provide flexibility while maintaining a cohesive and professional appearance across every touchpoint.
The result is a confident branding system that feels approachable, durable, and built for everyday operational use without losing personality.
Upton Station

A complete brand identity exploration for Upton Station, a clothing label inspired by maritime heritage and timeless craftsmanship. The visual system combines classic naval symbolism with refined modern execution, centered around a detailed anchor crest, monogram variations, and elegant typography compositions.
The identity extends across multiple touchpoints including stationery, packaging, apparel, social media, and merchandise applications, creating a cohesive and premium brand experience. A restrained palette of black, cream, muted green, and metallic gold reinforces the sophisticated direction, while embossed textures and minimal layouts add depth and tactility throughout the system.
Designed to feel established yet contemporary, the branding balances heritage aesthetics with modern fashion sensibilities, resulting in a versatile identity that works seamlessly across both digital and physical environments.
From packaging to digital presence, every element reinforces Peaty’s commitment to pro-energy living—crafted for both the Devoted Peater and the Peat Curious.
Salalah Surf Club

A brand rooted in the surf lifestyle of Oman’s southern coast. Designed for t-shirts, hats, and lifestyle wear, the collection merges bold, timeless aesthetics with culturally resonant themes, honoring heritage while embracing a fresh, contemporary look. Visually, the style fuses vintage surf graphics, classic tattoo linework, and Middle Eastern influences to create a unique identity that speaks to both local pride and global design sensibilities. Each piece tells a story of culture, nature, and movement
Peaty

Brand identity for Peaty Orange Gummy, designed for those seeking vitality, resilience, and metabolic health. Inspired by Ray Peat’s principles, the design merges bold typography, vibrant color, and minimalist functionality to reflect a clean, science-backed aesthetic.
From packaging to digital presence, every element reinforces Peaty’s commitment to pro-energy living—crafted for both the Devoted Peater and the Peat Curious.
Nomad Outdoor

DREAM San Diego is a leasing and property management company specializing in real estate asset management. The name stands for Development Real Estate Asset Management San Diego and focuses on apartment buildings, particularly those with Craftsman and beach-style influences.
MMA STORE PERU

DREAM San Diego is a leasing and property management company specializing in real estate asset management. The name stands for Development Real Estate Asset Management San Diego and focuses on apartment buildings, particularly those with Craftsman and beach-style influences.
CAMEL RACING CLUB

DREAM San Diego is a leasing and property management company specializing in real estate asset management. The name stands for Development Real Estate Asset Management San Diego and focuses on apartment buildings, particularly those with Craftsman and beach-style influences.
THE OUTLIER HOTEL

DREAM San Diego is a leasing and property management company specializing in real estate asset management. The name stands for Development Real Estate Asset Management San Diego and focuses on apartment buildings, particularly those with Craftsman and beach-style influences.
WRISTBANDBROS

DREAM San Diego is a leasing and property management company specializing in real estate asset management. The name stands for Development Real Estate Asset Management San Diego and focuses on apartment buildings, particularly those with Craftsman and beach-style influences.