Lucas & Sons
An unused logo and apparel concepts for Lucas & Sons, exploring a range of vintage surf-inspired marks, badge systems, and typographic lockups. The collection blends handcrafted lettering, classic performance messaging, and coastal workwear aesthetics to create a timeless surfcraft identity. From compact badges to board graphics and apparel applications, each concept carries a relaxed, well-crafted feel rooted in surf culture and everyday wear.
Badge Bomb – Buttons Series
A full set of Pacific Northwest icons, illustrated in Badge Bomb’s signature vintage badge style. From bikes, books, rain clouds, and Mt. Hood to deer, Bigfoot, rivers, and forest signage—each design captures a small story of Oregon and Portland culture, built for collecting, pinning, and everyday wear.
Lone Wolf Barbershop
Lone Wolf Barbershop – Identity & Mascot
Brand identity and mascot design for Lone Wolf Barbershop, a new grooming destination in East Point, Georgia. Featuring a full set of badges, illustrations, and application previews, the design explores bold, rugged aesthetics that reflect individuality and craftsmanship.
House of Chimi
A complete merchandise collection for House of Chimi, built around the playful “Lost in the Sauce” concept and a nostalgic food-culture visual language. The system combines elegant serif typography, expressive script lettering, bold retro type, and loose hand-drawn illustrations to create a flexible merch world that feels flavorful, casual, and collectible. Across tees, caps, jackets, tote bags, posters, and lifestyle applications, the identity balances restaurant-inspired charm with modern streetwear sensibility, turning a simple sauce-driven idea into a cohesive and wearable brand experience.
Pickleball Padel Illustrations
a paddle face explorations, blending playful illustration, geometric pattern work, and soft pastel palettes.This batch mixes clean grid-based layouts with expressive, summery artwork to build a versatile visual language for future product, merch, and brand applications
Kababs
Branding design for We Luv Us Apothecary, a wellness brand rooted in Sausalito, CA, and Jacksonville, OR. Crafted to reflect its holistic essence, the identity blends natural elegance with modern simplicity, extending seamlessly into merchandise that embodies self-care and community.
Threefold
A curated compilation of Threefold logo variations, showcasing the flexibility and depth of the brand identity system. From bold monograms to structured badges and clean wordmarks, each mark is designed to work seamlessly across different applications. The cohesive monochrome style highlights versatility, allowing the brand to adapt effortlessly from apparel to packaging while maintaining a strong, recognizable presence.
The Early Bird Eatery
A custom cityscape tee for @theearlybirdeatery, featuring their iconic storefront alongside South Bend’s beloved landmarks. Designed to celebrate local flavor, both on the plate and in the city.
Makoto Fightgear: Brand Identity
Full brand identity exploration for Makoto Fightgear, built around discipline, strength, and authentic combat culture.This system includes a complete set of badges, monograms, and wordmarks. Each designed to deliver versatility across apparel, equipment, digital presence, and merchandise.Clean geometry, bold type, and structured layouts create a cohesive visual language that embodies the brand’s mindset: unwavering honor and endurance.
FUN CLUB TIN BOX
Designed this vibrant tin box, featuring a collection of playful illustrations, to elevate your bath bomb experience. Where creativity meets functionality, making every unboxing a delight.