A complete merchandise collection for House of Chimi, built around the playful “Lost in the Sauce” concept and a nostalgic food-culture visual language. The system combines elegant serif typography, expressive script lettering, bold retro type, and loose hand-drawn illustrations to create a flexible merch world that feels flavorful, casual, and collectible. Across tees, caps, jackets, tote bags, posters, and lifestyle applications, the identity balances restaurant-inspired charm with modern streetwear sensibility, turning a simple sauce-driven idea into a cohesive and wearable brand experience.
DELIVERABLES: Apparel, Merchandise
If you have any ideas or projects in mind, we’re ready to take bookings, so feel free to get in touch.