Full Throttle Electric is an electrical company from Montrose, Colorado, with a name that already comes with plenty of attitude. The identity takes that energy and turns it into a bold visual system, led by a fast-moving custom script, compact badge marks, an FT monogram, and a warm red, cream, brown, and black palette.
There is a touch of vintage workwear and old-school trade graphics in the mix, but the overall system stays clean, confident, and practical. From the smallest mark to the larger brand applications, everything was designed to feel like it belongs to the same crew. A straightforward identity with speed, character, and a little extra voltage.
DELIVERABLES: Art Direction, Visual Identity, Brand Collateral,Brand Guideline, Merchandise, Apparel.
If you have any ideas or projects in mind, we’re ready to take bookings, so feel free to get in touch.