An unused logo and apparel concepts for Lucas & Sons, exploring a range of vintage surf-inspired marks, badge systems, and typographic lockups. The collection blends handcrafted lettering, classic performance messaging, and coastal workwear aesthetics to create a timeless surfcraft identity. From compact badges to board graphics and apparel applications, each concept carries a relaxed, well-crafted feel rooted in surf culture and everyday wear
DELIVERABLES: Apparel, Merchandise
If you have any ideas or projects in mind, we’re ready to take bookings, so feel free to get in touch.