Upton Station
A complete brand identity exploration for Upton Station, a clothing label inspired by maritime heritage and timeless craftsmanship. The visual system combines classic naval symbolism with refined modern execution, centered around a detailed anchor crest, monogram variations, and elegant typography compositions.
The identity extends across multiple touchpoints including stationery, packaging, apparel, social media, and merchandise applications, creating a cohesive and premium brand experience. A restrained palette of black, cream, muted green, and metallic gold reinforces the sophisticated direction, while embossed textures and minimal layouts add depth and tactility throughout the system.
Designed to feel established yet contemporary, the branding balances heritage aesthetics with modern fashion sensibilities, resulting in a versatile identity that works seamlessly across both digital and physical environments.
From packaging to digital presence, every element reinforces Peaty’s commitment to pro-energy living—crafted for both the Devoted Peater and the Peat Curious.
DELIVERABLES: Art Direction, Visual Identity, Sticker, Social Media
If you have any ideas or projects in mind, we’re ready to take bookings, so feel free to get in touch.